Flats, heels, wedges, lace-ups, peep-toes, it is a known fact that women not only love, but desire and lust after shoes. I have seen women go crazy at the idea of shoe shopping & shoe care. As a man, this love and lust for new shoes and cleaning old shoe by women has always bewildered me. Well, what is there to be so crazy about shoes? I often ask that question to myself. And if I dared to ask the same question to a woman friend of mine, it means the end of our beautiful friendship.
My women friends often tell me about how they feel their heart race when they look at shoes they are considering buying and how they want to show off the new shoe that they just bought. You see a certain joy in their faces when they wear a shoe for the first time. These are things which are beyond my comprehension. It is times such as these when I wonder, will I ever realize how women feel whenever clean shoes are in picture.
In order to understand this shoe craze, I had gone through a series of articles, blogs, scientific studies and whatever material I could lay my hands on. I can came across an interesting fact, which said that buying shoes taps into our most primitive instincts similar to what our ancestors felt – the hunt, the chase, the kill. When a woman thinks of her favorite shoe store and her favorite shoe refurbish store, adrenaline starts pumping, and then their body initiates a complex mechanism of releasing dopamine, norepinephrine, oxytocin, and serotonin. Those are some powerful stuff. “The neurotransmitter dopamine is released, providing a feel-good high, similar to taking a drug,” says Martin Lindstrom, a branding expert for Fortune 100 companies and author of Buyology: Truth and Lies About Why We Buy.
To scientifically support the lust for shoes by women, Daniel Amen, MD, author of The Brain in Love, says, “The area of the brain that communicates with the genitals is right next to the area that deals with the feet. These regions share neural crosstalk, which may be why shoes can be erotic.”